Nourishing Biologicals

Nourishing Biologicals is a skincare brand that approached Adeo when they were struggling with sales.  Through stakeholder interviews, user surveys, and analysing traffic using Quantcast we found that their current marketing didn’t align with how they wanted to represent their brand; they were targeting the completely wrong type of customer.

I created positive and negative buyer personas to help steer the direction of the market we were aiming for, I created an Instagram Lookbook to aid their internal marketing team in keeping a streamlined look and feel, as well as producing social imagery for them to use across their channels every month.  I also worked with the marketing team and designed web pages for a new subscription concept to help drive sign-ups and sales.

I gave the imagery a fresh new look, reflecting their target personas, and the natural ingredients used in their products.  As a result, subscriptions and social engagement rose.